Color palette: Viva Magenta Pantone Color of the Year 2023

Written by José Max Lin
Last updated
March 20, 2023

Pantone Color of the Year has become a highly anticipated annual event in the design world, with industry professionals and design enthusiasts eager to know which color hue will be the trendsetter for the year. Last year, very peri helped to embrace altered landscape of possibilities and opened up to a new vision as we rewrite our lives. For 2023, Pantone has announced Viva Magenta 18-1750 as the color of the year, a bold and vibrant shade that is set to make a statement.

What is Viva Magenta?

Viva Magenta is a bright, vivid shade of pinkish-purple that is a synthetic color formed by mixing equal parts of red and blue pigments. The resulting color is often described as a vibrant, bold, and lively hue that is perfect for adding a pop of color to any design. Viva Magenta is versatile, and it can be used in different applications such as logos, brochures, posters, websites, and social media ads. It also features in fashion, accessories, and home decor items.

pantone color of the year 2023

The Significance of Viva Magenta

Viva Magenta is a significant digital trend because it is a popular color in digital media, often found across various websites and social media platforms. The color is often used as an accent color to add visual interest and draw attention to specific elements on the page. The bright, bold nature of Viva Magenta makes it a practical choice for creating engaging and eye-catching designs in the digital realm. Additionally, the color has become increasingly popular in recent times due to its association with creativity, innovation, and luxury.

Purple tones have different meanings and evoke various emotions. Viva Magenta is a lively and energetic color that adds a sense of excitement and energy to any design. It's different from other purple tones because it tends to be more vibrant and attention-grabbing, making it the perfect choice for making a bold statement or grabbing the viewer's attention.

Using Viva Magenta in Design

Viva Magenta is a bold, attention-grabbing color that can be used effectively to create various effects. It's highly versatile in visual media, architecture, and graphic design, making it a favorite among designers. Here are some tips on how to use the pantone color of the year 2023 in your designs:

Color Combinations that Work Well with Viva Magenta

  • Deep jewel tones like emerald green and navy blue
  • Pops of neon colors
  • Muted earthy hues like sandy beige and cinnamon brown
  • Monochromatic pink color palette
  • Complementary colors like jade green

Design Projects Featuring Viva Magenta


Viva Magenta is a popular choice for logos, especially for those looking to create a bold and energetic brand. Brands like Instagram and Baskin Robins have recently redesigned their logos using this color, which has helped to popularize the color even more.


Viva Magenta can be used as a primary or accent color in branding to create a bold and memorable brand identity. It's often used in the beauty industry, where it's associated with luxury and sophistication.

viva magenta branding beauty products


Viva magenta can be used to add visual interest to websites, especially as an accent color. It's often used for call-to-action buttons, headlines, and other elements that need to stand out.

Social Media Ads

Viva Magenta is a popular color in social media ads, where it's used to grab the viewer's attention and make the ad stand out.

viva magenta get nails social media ads

Tips for Using Viva Magenta in Color Palettes

Color palettes are an essential tool for any artist, designer, or creative professional. They help to establish a visual mood, evoke emotions, and communicate messages through the use of color. There are various types of color palettes, each with its own unique characteristics and effects on a design. Two popular types of color palettes are monochromatic and complementary color palettes.

Monochromatic Color Palette

Viva Magenta can be used in a monochromatic color palette, where it's paired with other shades of pink and red to create a rich and delightful aesthetic. You can create contrast by using lighter tones and letting the bold Magenta stand out on its own. This will help create a visual hierarchy, where the eye is drawn to the most significant elements of the design.

viva magenta monochromatic color palette

Complementary Color Palette

Viva Magenta can be paired with complementary colors like jade green to create contrast and visual interest. This is especially useful when creating designs that need to stand out and grab the viewer's attention.

viva magenta complementary color palette


Pantone's Color of the Year for 2023, Viva Magenta, is a bold and attention-grabbing color that is versatile and practical for creating engaging and eye-catching designs in the digital realm, graphic design, fashion, and home decor. The color is associated with creativity, innovation, and luxury and has become increasingly popular in recent times.

Designers can use the pantone color of the year to create various effects, and it works well with different color combinations such as deep jewel tones, pops of neon, muted earthy hues, monochromatic pink color palette, and complementary colors like jade green. Viva Magenta is commonly used in logos, branding, websites, and social media ads, where it's used to grab the viewer's attention and make the design stand out.

In conclusion, Viva Magenta is a color that evokes feelings of excitement, passion, and energy. It's versatile and practical for creating designs in various industries, and with the help of tools like Pixlr Suite, anyone can create stunning artwork using this bold and vibrant hue. As we look forward to the new year, let's embrace the boldness and energy of the pantone color and make a statement in our designs.

HANDBAGIO product specialist
José Max Lin
I am product specialist and content marketing specialist for Handbagio. If you want to wholesale vegan handbags or vegan related products, feel free to ask me any questions.
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Color palette: Viva Magenta Pantone Color of the Year 2023

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