Profit margin calculator

Save money and increase profits with Handbagio easy calculator by determing selling prices for your products


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Things you need to know

Here are some facts you need to know about gross profit margin:
What is profit margin?
Profit margin, also called gross profit margin, is a term that refers to the profitability of a product, service, or business. A higher profit margin indicates a more profitable company, and is a key metric in business.
How do I calculate gross profit margin?

To calculate gross profit margin automatically, just use our profit margin calculator (free tool Handbagio offers to businesses). It’s easy to use with no cost!

To calculate gross profit margin manually:

1. Subtract the COGS (Cost Of Goods Sold) from the net sales (gross revenues minus returns, discounts, and allowances).

X (Net sales) - Y (COGS) = Z

2. Divide this figure by net sales and you will get the gross profit margin in a percentage.

Z / X (Net sales) = % Gross profit margin

How does the profit margin calculator work?

Handbagio's free profit margin calculator is fast and easy to use!

  1. Go to
  2. Enter cost of item, quantity, and margin
  3. Click on "Calculate"
What is a good profit margin?
A good profit margin is one that is high enough to cover the costs of running your business, including overhead and taxes, and still leave you with a reasonable profit. The exact amount will vary depending on your business and industry, but a good rule of thumb is to aim for a profit margin of 10-15%.
What is a 20% profit margin and how do I calculate it?

A 20% profit margin means that for every $100 in revenue, the business has $20 in net profits. This is a good profit margin, but it's still important to keep costs low so that the business can continue to be profitable.

To calculate a 20% margin, divide the selling price by 1 minus the margin percentage. So, if something costs $100 and you want to mark it up 20%, the calculation would look like this:

100 / (1 - 0.20) = 125

This means your product would need to be sold at $125 in order to achieve a 20% profit margin.

Why is profit margin important?
As Ken Wentworth (from Wentworth Financial Partners) said: “Profit margin is important because, simply put, it shows how much of every revenue dollar is flowing to the bottom line”.
How do I increase my profit margin?

There are a number of ways to increase your profit margin, including:

  • Increasing prices: Make sure that you are charging enough for your products or services to cover your costs and still leave you with a reasonable profit.
  • Reducing costs: Take a close look at your expenses and see where you can cut back without sacrificing quality.
  • Improving efficiency: Find ways to streamline your operations so that you can do more with less.
  • Offering higher quality products or services: Customers are often willing to pay more for a product or service that is of a higher quality.
  • Finding new markets for your products or services: Don't limit yourself to selling to the same group of people. Look for new markets that you can tap into.

Whatever strategy you choose, it's important to make sure that you don't sacrifice too much in the process. For example, increasing prices too much could cause customers to take their business elsewhere, while reducing costs too much could lead to a decline in quality.

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